The Dreams Factory
Site-specific intervention activated for one-day only
Thursday 13 July 2023, 20:00 – 22:00
Daliko Enterprises Ltd

Panayiotis Andreou’s dream factory operates outside a manufacturing plant that produces construction materials, from around the time the sun starts to set. As the eyes acclimate to darkness, a path is lit that follows the traces of a production that has been suspended for the day and takes us around the already made materials that await their further transportation. The atmosphere created by the artist draws upon a novel visual landscape, which became prevalent in 2020 in the popular social media platform TikTok. Using an array of do-it-yourself solutions, many users alter their surroundings with special lighting and nostalgia-tinted furniture, to produce otherworldly, dream-like environments, which they then share in video.

This aesthetic is known as ‘dreamcore’, and it is associated with the exploration of the threshold between dream and reality. Emblematic spaces of this exploration are the liminal ones, that serve as intermediary points between one place and another (corridors, waiting rooms, parking lots). In Andreous’ performative installation, the dreamcore aesthetic meets the industrial surroundings, with lights spinning inside industrial cylinders, mimicking the movement of concrete mixers.

The sculptural elements, like the lighting fixtures that remind of bedside lamps, are part of associations with childhood and domestic aspirations linked to safety and comfort. The general evocation of nostalgia transforms the space from an unfamiliar unknown into a part of a shared process and a mediator of cultural memory. The dream factory is accentuated by a fragmented installation of sounds from collaborating artist CMDK10086, creating a humming multiplicity that in turn transports us to other spaces.


Evagoras Vanezis
Art Theorist

︎

                                                                                                           ︎